Customer Experience

08000 MUMDAD is a phonetic telephone number 08000-686-323 and is used to make Reverse Charge Calls to mobile and fixed line telephone numbers in the United Kingdom. Almost anyone can pick up a mobile or pay phone and make a Reverse Charge Call to most numbers in the UK.
The customer (Receiving Party) must accept the call and charges for each and every time a call is received by them.
Customers are also given the opportunity to listen to the charges prior to accepting.
Note that 08000 MUMDAD is NOT an Subscription Service. Customer are billed by 08000 MUMDAD in timed Increments and charged via Premium SMS. No further charges are applied to the customer once the service has been paid.

Making a Reverse Charge Call

Simply dial 08000 MUMDAD (08000-686-323) from any pay or mobile phone (even if the mobile has no credit).

Calls to 08000 MUMDAD are free when calling from the following UK mobile networks;
O2
Orange
T-Mobile
Three
Vodafone
Virgin

The system will ask you to enter the number of the person you are calling and also to record your name, e.g. “Johnny”.  Your name is played to the person that you are trying to call so please speak clearly. If the number you entered was a valid number you will hear...”Please wait while we try to connect your call”. Please be patient as sometimes it can take a while to connect your call.

Once the receiving party has answered and listened to your name recording, e.g “Johnny “, they will be asked to accept your call and the charges. If they accept we will then connect your call.

If the receiving party declines to accept your call the system will let you know. However there maybe several reasons why we cannot connect your call.

The number you are calling does not have enough credit to accept your call.
The number you are calling is barred from using this service.
There has been to many call attempts to the number you are calling today.
The number may be busy , not answered, out of radio range or on voice mail.

Receiving a Reverse Charge Call

At the time a customer receives a Reverse Charge Call on their mobile they will hear the following...                                                   "Hello, this is 08000 MUMDAD, you have someone called…'Johnny' who really needs to speak to you Reverse Charge. A £1.50 per minute, minimum 2 minute block, with a £1.50 connection fee charged to your phone by Premium SMS. So to accept your call from…'Johnny', press any number on your phone, and then say 'Yes I Accept'." 

If the customer hangs up, thereby declining the call, there are no charges and the person who attempted to call the customer is informed that the call was declined.*

If the customer presses any number on their mobile phone keypad indicating that they accept the call, we then connect the two parties after playing the following... "Thanks for accepting, some time after the end of the call you will receive a Premium SMS's for every minute of talk time. Connecting you now”

When the customer ends the call, 08000 MUMDAD sends one or more Premium SMS's based on the length of time the call was connected.

To view our current charge call rates, click here...

Using the Pranking Service

Reverse charge calls can be expensive and are usually important and urgent calls. 08000 MUMDAD provide a less expensive alternative called Pranking. This service is often used to message family and friends at a considerably lesser cost. To see our rates, click here...

If a customer declines a number of Reverse Charge calls, the system will play a recorded announcement offering the customer the Pranking service or they will be barred from using the service in the future. If the customer accepts to become a Pranking customer they can continue to use either the Pranking service and pay for short messages, or the standard Reverse Charge Call service.

An example of how Pranking may be used…… call 08000 MUMDAD and the caller records a short message like “pick me up from the bus stop” instead of recording their name “Johnny” and the customer who receives the message can then either hang up after hearing the short message and pay the Pranking charge or accept the Reverse Charge Call.

Using the U Pay Later Service

In instances where the person you are trying to call declines the reverse charge call an option may be presented to you, the calling party, to make the call and pay later. To initiate this option, you need only listen to the terms prior to continuing the call. To decline this option, simply hang up. After the call is completed you will be billed by way of one Premium SMS for the call charges. U Pay Later pricing is available here... 

An example of how U Pay Later can be used …… you are out of credit and need to really make a call but for whatever reason, maybe you’re trying to avoid an embarrassing situation, reversing the charges to your friend just isn’t an option. So call 08000 MUMDAD and choose the U Pay Later option and pay for the call when you next top up. Just follow the prompts to enter the mobile number of the person you need to speak to and we’ll connect the call.

Using the Voice Messaging Service

In situations where you are trying to make a Reverse Charge Call to someone and that person is not available to take the call, you may be given the option to record a message for future delivery by 08000MUMDAD. Where you leave a message, 08000MUMDAD will use best endeavors to deliver the message to the intended recipient within a reasonable timeframe.

Voice message recordings can be up to 3 minutes in length. We’ll only attempt delivery within the hours of 6:30AM – 10:30PM and only for a period of 24 hours from the time that the message was recorded. Call charges apply only when the recipient of the message accepts the terms of the offer. Voice Messaging Service pricing is available here... 

Using the CallBack SMS Service

Particularly useful for those who consider themselves to be regular users of the 08000 MUMDAD service. By selecting the Call Back SMS option you can send an SMS containing your number to the person that you wish to contact, The Receiving Party. The SMS will be sent to The Receiving Party allowing them the option to simply call you back.

Call Back SMS does not cost The Calling Party anything. Charges do apply to The Receiving Party once they agree to the terms of the offer. Pricing for Call Back SMS is available, just click here...

Should you not receive a call back try making a Reverse Charge Call to the same number, or try another number.

Reverse Charge Calls to BT Home Phones

Works just like a call to a mobile. At the time a customer receives a Reverse Charge Call on their BT home phone they will hear the following... "Hello, this is 08000 MUMDAD, you have someone called…'Johnny' who really needs to speak to you Reverse Charge. A £1.50 per minute, minimum 2 minute block, with a £1.50 connection fee charged to your phone. So to accept your call from…'Johnny', press any number on your phone, and then say 'Yes I Accept'." 

If the customer hangs up, thereby declining the call, there are no charges and the person who attempted to call the customer is informed that the call was declined.

If the customer presses any number on their mobile phone keypad indicating that they accept the call, we then connect the two parties after playing the following... "Thanks for accepting. Connecting you now”

To view our current charge call rates, click here...
 

Always there when you need it ! The 08000 MUMDAD Team